2023 Ford FiestaTrue Cost of Ownership in Kenya
125 hp turbocharged inline-3, European hatchback — discontinued after 2023. Full cost breakdown including import duty (25%), VAT (16%), insurance, fuel at KSh1.35/L, maintenance, and depreciation.
Purchase Price
$30K
Base: $21K
Annual Total
$7K
Insurance + fuel + maintenance
Import Duty
$5K
25% of base price
VAT
$4K
16% applied
Annual Insurance
$750
Avg for this country
5-Year Total
$65K
Purchase + 5yr running costs
2023 Ford Fiesta — Full Cost Breakdown in Kenya
Every cost component from purchase to 5-year ownership. All figures in USD equivalent.
| Cost Component | Amount (USD) |
|---|---|
| Base Price (MSRP) | $21K |
| Import Duty (25%) | $5K |
| VAT / Sales Tax (16%) | $4K |
| Total Purchase Price | $30K |
| Annual Insurance | $750 |
| Annual Fuel Cost | $1K |
| Annual Maintenance | $482 |
| Annual Depreciation | $4K |
| Registration & Road Tax | $300 |
| Total Annual Running Cost | $7K |
| 5-Year Total Cost of Ownership | $65K |
| Cost Per Kilometer | $0.463 |
For informational purposes only. All figures are estimates. Not financial advice. Prices and costs may change without prior notice.
Ford Fiesta Fuel Cost Calculator — Kenya
Adjust your annual mileage and local fuel price to calculate your exact fuel costs.
Adjust Your Usage
Annual Fuel Cost
$1,215
USD equivalent
Monthly Fuel Cost
$101
Per month average
Annual Liters Used
900L
At 15,000 km/yr
Cost per 100km
$8.10
6L × KSh1.35
Ford Fiesta Depreciation Curve
The Ford Fiesta loses approximately $10K (49%) of its value over 5 years.
Year-by-Year Value
| New | $21K | 100% |
| Year 1 | $17K | 80% |
| Year 2 | $15K | 70% |
| Year 3 | $13K | 62% |
| Year 4 | $12K | 56% |
| Year 5 | $11K | 51% |
Depreciation based on economy segment averages.
Ford Fiesta vs. Competitors in Kenya
How does the Ford Fiesta compare to similar cars available in Kenya?
Ford
Fiesta
Base Price
$21K
Annual Cost in Kenya
$7K
Toyota
Yaris
Base Price
$22K
Annual Cost in Kenya
$4K
Honda
Fit
Base Price
$21K
Annual Cost in Kenya
$4K
Hyundai
i20
Base Price
$20K
Annual Cost in Kenya
$4K
Annual costs estimated for Kenya market. Import duty (25%) and VAT (16%) applied to all models.
🇰🇪 Owning a Car in Kenya
Used Japanese imports dominate market.
Very Expensive for Kenya
Annual car costs = 316% of average Kenya income ($2K/yr)
Average Annual Income
$2K
In Kenya
Fuel Price
KSh1.35/L
Gasoline dominant
Avg Car Insurance
$750
Per year
Import Duty
25%
On vehicle value
VAT / Sales Tax
16%
Applied at purchase
Driving Side
Left-hand
Africa
Popular Car Brands in Kenya
Ford Fiesta in Kenya — Frequently Asked Questions
Common questions about owning a Ford Fiesta in Kenya.
The 2023 Ford Fiesta has a base price of $21,000 USD. In Kenya, after 25% import duty and 16% VAT, the total purchase price is approximately $30,450 USD (KSh30,450 KES).